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© 2015,The West has never been more affluent yet the use of anti-depressants is on the increase to the extent that the World Health Organisation has declared it a major source of concern. How has this state of affairs come about and what can be done? Television and advertising media seem to know. Wherever we look they offer countless remedies for our current situation - unfortunately none of them seem to work. The Happiness Illusion explores how the metaphorical insights of fairy-tales have been literalised and turned into commodities. In so doing, their ability to educate and entertain has largely been lost. Instead advertising and television sell us products that offer to magically transform the way we look, how we age, where we live -both in the city and the countryside, the possibility of new jobs, and so forth. All of these are supposed to make us happy. But despite the allure of 'retail therapy' modern magic has lost its spell. What then are the sources of happiness in our contemporary society? Through a series of fairy-tales The Happiness Illusion: How the media sold us a fairytale looks at topics such as age, gender, marriage and rom-coms, Nordic Noir and the representations of therapy on television. In doing so it explores alternative ways to relate to the world in a symbolic and less literal manner - it suggests that happiness comes by making sure we don't fall under the spell of the illusionary promises of contemporary television and advertising. Instead, happiness comes from being ourselves - warts and all. This book will be of interest to Jungian academics, film, media and cultural studies academics, social psychologists and their students, as well as reaching out to those interested in fairy-tale studies, psychotherapists and educated cinema goers. Luke Hockley PhD , is Research Professor of Media Analysis, at the University of Bedfordshire, UK. He is a practicing psychotherapist and is registered with the United Kingdom Council for Psychotherapy (UKCP). Luke is joint Editor in Chief of the International Journal of Jungian Studies (IJJS) and a member of the Advisory Board for the journal Spring and lectures widely. www.lukehockley.com Nadi Fadina is a media entrepreneur and a managing partner in an international film fund. She is involved in a variety of arts and media related projects, both in profit and non-profit spheres. She teaches Film Business in the University of Bedfordshire, however, her academic interests outreach spheres of business and cover ideology, Russian fairytales, sexuality, politics, anthropology, and cinema. www. nadi-fadina.com
© 1995,Fairy tales seem to be innocent stories, yet they contain profound lessons for those who would dive deep into their waters of meaning. In this book, Marie-Louise von Franz uncovers some of the important lessons concealed in tales from around the world, drawing on the wealth of her knowledge of folklore, her experience as a psychoanalyst and a collaborator with Jung, and her great personal wisdom. Among the many topics discussed in relation to the dark side of life and human psychology, both individual and collective, are: * How different aspects of the "shadow"--all the affects and attitudes that are unconscious to the ego personality--are personified in the giants and monsters, ghosts, and demons, evil kings and wicked witches of fairy tales * How problems of the shadow manifest differently in men and women * What fairy tales say about the kinds of behavior and attitudes that invite evil * How Jung's technique of Active imagination can be used to overcome overwhelming negative emotions * How ghost stories and superstitions reflect the psychology of grieving * What fairy tales advise us about whether to struggle against evil or turn the other cheek Dr. von Franz concludes that ever rule of behavior that we can learn from the unconscious through fairy tales and dreams is usually a paradox: sometimes there must be a physical struggle against evil and sometimes a contest of wits, sometimes a display of strength or magic and sometimes a retreat. Above all, she shows the importance of relying on the central, authentic core of our being--the innermost Self, which is beyond the struggle between the opposites of good and evil.