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Marketing


 

 


Department Homepage: UCM - Marketing & Legal Studies

Contact Reference: reference@libserv.ucmo.edu or call 660-543-4154

Subject Bibliographer: Carol Smith, JCK 2460, or call 660-543-8639

 


Online Databases

Full Text Databases Available Off-campus

Global Market Information Database :: Comprehensive resource for international market analysis; includes global research reports, statistics and consumer market size data

Business Source Complete :: Indexes journals covering management, economics, finance, accounting, international business and more

Hoover's Online Directory :: A corporate directory for more than 16 million public and private companies; Includes company profiles and financial data

Business and Company Resource Center :: Detailed company and industry information. Research and comparisons of companies; includes stock quotes, news, reports, and other current information

Plunkett Research Online :: Business industry specific research portals covering trends, research, and profiles

Academic Search Complete :: Multidisciplinary database of scholarly and peer reviewed journals dating back up to 1975

JSTOR :: Historical journal articles in the humanities, social sciences, business, ecology, and general science

Wall Street Journal :: Full text, 1984-Present

Lexis-Nexis :: Large database supporting business, news, legal, reference, medical, and governmental research. Key database sections of relevance to management students include:

Company Dossier :: Key company information including location, executives, news, financial, legal and intellectual property information.

Company Profiles :: Access to a wide range third-party company reports.

Compare Companies :: Find companies based on sales, number of employees, and a variety of criteria

Country Profiles :: Business analysis and country information

Industry and Market News :: Learn about industry forecasts, trends, and the forces driving an industry.

Statistical Universe :: Indexes 100,000 statistical publications, including the Statistical Abstract

SEC Filings and Reports :: EDGAR filings, annual & quarterly reports and proxy statements


Databases Available Only at JCKL Reference Desk

BusIndustry :: Facts, figures, and key events for public companies

BusManagement :: Practical aspects and approaches to management, 1995-Present

BusinessOrgs :: Directory of organizations serving business and industry

Consumer Index :: Consumer related articles, product and service evaluations, tests, alerts, warnings, and recalls

Disclosure :: Directory information on companies publicly traded on U.S. Exchanges

Print Journals

Industrial Marketing Management

Note: This is not an exhaustive journal list

Electronic Journals

A list of all electronic journals related to marketing is available here.

Advertising Age Journal of International Marketing
Journal of Business to Business Marketing Journal of Marketing
Journal of Consumer Research Journal of Marketing Education
Journal of Macromarketing
Journal of Marketing Theory and Practice
Journal of Marketing Research Marketing Research
Journal of Public Policy and Marketing Psychology and Marketing
Marketing News DSN Retailing Today (fka Discount Store News)
Purchasing Sales and Marketing Management
International Journal of Advertising Sport Marketing Quarterly
Journal of Advertising Research  

Electronic Books

Brand Failures
by Matt Haig; 2003.

The Marketing Book edited by Michael J. Baker; 2003.

Strategic Marketing: In The Customer Driven Organization by Frank Bradley; 2003.

Careers in Marketing; 2002.

The Ultimate Guide to Sports Marketing, 2nd ed. by Stedman Graham, Joe Jeff Goldblatt and Lisa Delpy Neirotti; 2001.

For additional e-books on marketing topics, click here, select "EBOOKS" from Material Type dropdown menu, and then click Submit.

 

06-06-2008
CES

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